Google Adds 'Donate' Button to Search to Help Refugees

Google will match 100 percent of all donations it receives.
Screenshot 20150917 10.22.11
WIRED

Google is using the massive power of its search engine to collect donations for the refugee crisis. The search giant, which has already donated about $1 million to human rights organizations working to help refugees, is now publishing a banner ad, urging its users to give, with a "Donate" button.

Click the button, and it leads you to a website, where Google explains it will match 100 percent of donations it receives until it reaches its goal of $11 million. Google announced its matching plan in a blog post this week, written by a Google employee named Rita Masoud who is also a refugee from Afghanistan. "I was lucky," Masoud writes in the post. "But as the refugee and migrant crisis has grown, many people like my family are desperate for help."

Google plans to give those donations to the donor-advised fund Network for Good, which will then distribute the money to Doctors Without Borders, International Rescue Committee, Save the Children, and UN High Commissioner for Refugees.

Already, the site has raised nearly $7 million of its $11 million goal, and the banner has only been live since yesterday. Keep it up, world.